Upgrade and amplify your professional expertise with AI.
Develop an AI mindset through our live and on-demand courses, 1:1 and group coaching, and team trainings—join a community of professionals navigating emerging technology together.
Start your upgrade now
AI Upgrade for PR & Media Pros
Six-week certification to master AI to elevate public relations and media strategies. Learn campaign optimization, crisis response, and next-level storytelling techniques that cut through the noise.
AI Upgrade for Creative Pros
Six-week certification to master AI-driven workflows for design, writing, and multimedia. Rewire your creative process while keeping your human spark front and center.
Empowering AI-Driven Professionals
At The Upgrade AI, our story begins with a simple idea: in a world where change is constant, your potential should be limitless. We recognized early on that embracing an AI mindset isn't just about adopting the latest tools—it's about transforming how we approach our careers, our industries, and our futures while preserving what makes us human. By joining our community, you'll discover how to upgrade your professional expertise with AI capabilities, creating a powerful partnership that amplifies your strengths.
Trusted by professionals from
Learn from and with industry leaders
Our community brings together experienced practitioners who've successfully integrated AI into their professional domains. Through our courses and collaborative sessions, you'll gain practical insights from those who've navigated the challenges you're facing, while contributing your unique perspective to our collective wisdom.
Pete Pachal
Instructor / Coach
CEO, The Media Copilot
Peter Bittner
Co-founder
Kris Krüg
Co-founder
D'vorah Graeser
Instructor / Coach
CEO, RocketSmart
"Extremely valuable! Peter & Kris gave me customized guidance on building chatbots and streamlining my workflows for organizing my information faster and more efficiently. They’re Pros. They know their stuff and have very clear answers to your questions."
— Isaac Sharman, Communications Strategist
"Being able to use AI tools effectively is inevitably a boon in any profession moving forward. I'm in a career transition period, and having these newly-developed skills broadens the options available to me downstream."
— Brittney Smaila, Sessional Lecturer
"I think it was a very thoughtful, well-organized approach to what could have been an overwhelming topic... I made a bot version of myself that I am excited to apply to my work every day!"
— Jules Bernstein, Professional storyteller
"When we first started the course, and I knew we would present project at the end of the 6 weeks, I felt very intimidated. After my first one-on-one session with Peter, and later Kris, I immediately felt at ease. Their direct assistance along the way gave me a lot of confidence. It was extremely helpful to pick their brains and see their different processes in their own personal work."
— Denise Wolf, Creative Assistant Director
Upgrade yourself—individually or as a team
From immersive courses to personalized 1:1 coaching and dynamic company trainings, our tailored programs are designed to drive transformative results.
Courses & Workshops
Engage in courses that bring AI concepts to life. Join discussions and exercises crafted to cultivate an AI mindset with actionable strategies for immediate implementation.
1:1 & Group Coaching
Accelerate your growth with coaching sessions tailored to your specific challenges. Our experts provide personalized guidance to empower you to unlock AI's potential within your professional context.
Team Trainings
Empower your team with live trainings and interactive workshops. We partner with organizations to deliver customized sessions that foster innovation and drive meaningful change.
Ready to Take Control of Your Professional Future?
Join a community of creatives, storytellers, marketers, professionals, and innovators who are not just keeping pace with change—they're setting the pace. Upgrade your skills, reimagine your potential, and embrace the power of AI.
